SOLUTIONS
HOW WE HELP YOU
WEBSITES
DESIGN
In today's business world, it's essential to project a technologically advanced and capable image as tech-savvy Millennials and Gen Zers take over the market and become your new customers. A modern website is a crucial element of this image, and CWS can help you achieve it. We'll create an attractive and professional website that showcases your brand with informative pages and captivating visuals. We also offer e-commerce capabilities if you're interested in selling online.
HOSTING & MANAGEMENT
When creating a website, it's important to have a home, or a host, for it. While it may seem easiest to choose one of the larger hosting providers, like the one you bought your domain from, this option comes with the added responsibility of managing your website. These providers claim to provide all the resources you need to learn how to manage your site on your own, but their customer support can be lacking. Alternatively, you could opt for our Managed Hosting solution, which allows you to forget about managing your website altogether and pay the same or even less than you would with the larger providers.
ONLINE ADVERTISING
SEARCH ENGINE OPTIMIZATION
SEO can be a game-changer for small businesses. By using various techniques, you can increase your website's visibility and ranking on search engines. Benefits include more online visibility, enhanced website traffic, targeted audience reach, cost-effective marketing, improved user experience, and long-term sustainability. We can take care of that for you after we've built your website and in many cases, optimize a website we didn't build.
GOOGLE ADS CAMPAIGNS
When it comes to advertising online, Google's search advertising remains the gold standard and the best place to start for the majority of small businesses. Google Ads offers businesses instant visibility and targeted advertising, with budget control and measurable results. Ad customization and flexibility make it a valuable tool for businesses of all sizes to reach their goals and objectives. CWS can plan, execute, and report on a data-driven campaign tailored to help your business reach the top of your customers' search results.
SOCIAL MEDIA ADVERTISING
If you're trying to sell your products or services directly to consumers, what better place to put your ads than where they're already looking? Social media advertising is a cost-effective way for businesses to expand their reach, engage with their audience, increase brand awareness, and drive conversions. With billions of active users worldwide, businesses can target specific demographics and interests. The advanced targeting options enable advertisers to create personalized campaigns, and retargeting features increase the likelihood of conversions. Additionally, social media platforms provide detailed analytics to track the effectiveness of campaigns.
TECHNOLOGY CONSULTING
DIGITAL TRANSFORMATION
Business in the information age is constantly evolving. What may have been cutting-edge technology a decade ago could be outdated today. With daily business responsibilities, many owners struggle to keep up with the latest industry developments, plan for future technological needs, and implement necessary changes. That's where we can help. At CWS, we offer assessments of your business processes and recommend software-based solutions to improve efficiency and profitability.
HOURLY IT SUPPORT
Information technology plays a crucial role in the success of any business, irrespective of its size. Nevertheless, not all small businesses have the luxury of having an IT department or a dedicated IT professional to handle their technological needs. At our company, we understand the importance of IT support, which is why we offer flexible and on-demand hourly IT support services catered to assist small businesses that require the expertise of a tech specialist from time to time. Whether it is addressing technical glitches, upgrading software or hardware, or providing network and security solutions, we are here to help businesses streamline their IT operations and maximize productivity.
If you prefer to do business in person, we'd happily meet you at our office space in the heart of Halifax. We are at CoWork Halifax, 6156 Quinpool Road, Halifax, Nova Scotia B3L 1A3. Please send any mail to that address as well.
We are a consulting and tech services firm focusing on online presence and digital transformation for small to medium-sized businesses. With a focus on the Canadian maritime provinces, our goal is to help the economy of our home modernize and grow.